Donaldson's videos typically feature "attention-grabbing stunts". He often makes videos on donating thousands of dollars to Twitch streamers, many of these videos being sponsored (although he has donated without a sponsor in the past).[11][failed verification] In January 2017, Donaldson published an almost day-long video of himself counting to 100,000. The stunt took him 40 hours, with some parts sped up to "keep it under 24 hours".[12] A subsequent video titled "Counting to 200,000 (Road to a Mil)" was uploaded the next month, although, according to Donaldson, it too, had to be sped up because the full fifty-five hours of counting exceeded YouTube's upload limit.[13] Additionally, Donaldson has tried to break glass using a hundred megaphones, watched paint dry for an hour,[11] and unsuccessfully and successfully attempted to spin a fidget spinner for a day, although the footage is gone.[14] In March 2019, he organised and filmed a real-life battle royale competition in Los Angeles with a prize of $200,000.[15]
Several videos involve giving away large sums of money[16][17] such as giving $100,000 worth of items to homeless shelters in December 2018,[18] donating $32,000 to the Veterans Army Wounded Warrior Program, $70,000 to Saint Jude Children's Research Hospital, and $10,000 to a local animal shelter in Los Angeles.[19] During PewDiePie vs T-Series, a competition to become the most-subscribed channel on YouTube, Donaldson bought billboards and radio advertisements to help PewDiePie gain more subscribers than T-Series;[5] at the Super Bowl LIII, he bought multiple seats with occupants whose shirts spelled out, "Sub 2 PewDiePie".[20][21]